Get as far upstream as you can

by Phil on December 12, 2012

AKA the platform predicament.

Thought for the day

by Phil on November 7, 2012

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Sometimes it’s good to be casual

Sculpture by the Sea

by Phil on November 3, 2012

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Just finished the Sculpture by the Sea trail in Sydney. Really good, may come again tomorrow.

I went in reverse – Tamarama > Bondi – to try and dodge the inevitable crowds. Got a couple of pics with the OMD but a big overcast and a little rain got in the way, as did the rest of the walkers and joggers.

Last day in London

by Phil on September 13, 2012



Last day in London, originally uploaded by Phil Sheard.

Via Flickr:
Thanks for making it sunny, guys. Looking east from Waterloo bridge.

Sydney beckons

by Phil on September 11, 2012

As the old saying goes, “If you ever get chance to move to Sydney to launch your agency in a new market, take it”.

It’s not a well known saying, admittedly, but it’s been very useful for me recently. Because that’s what’s happening. I’m moving to Sydney to setup a new office for 33 Digital.

33 Digital gets bigger and more badass every day. As London grows the opportunity arose to take the business to new places and try to replicate this success around the world. Fast forward a few months and I’m relocating to Sydney to launch us in Australia, to build a team and expand our coverage both into new countries and new timezones.


One of my photos from a trip to Sydney, April 2012

I’ve been to Sydney as a tourist and my girlfriend has family there too. Plus, y’know – it’s Sydney. My amazing girlfriend (or de facto spouse, if anyone from immigration is reading this) is making the move too which is really exciting for both of us. I’ll hate to be so far away from family and friends but all things considered it’s a once in a lifetime opportunity and I can’t wait.

Looking back to Bondi beach

Morning sky in Richmond

by Phil on September 11, 2012

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Jumping dog

by Phil on September 5, 2012



Jumping dog 2, originally uploaded by Phil Sheard.

Just a wee photopost from my family visit to Aberdeen last weekend.

I know some dogs hate being washed but Cassie the collie is right at the other end of the spectrum.

We’ll always have #London2012

by Phil on August 12, 2012



We’ll always have #London2012, originally uploaded by Phil Sheard.

Via Flickr:
Almost time to say farewell to these Olympic games. They’ve been absolutely wonderful and it’s been a great couple of weeks to live in London.

The memories will live on.

Take stock of your online security and backups

by Phil on August 7, 2012

Yesterday Mat Honan from Wired posted a sad story about how his online life was hacked and memories lost due to some malicious hackers. He lost a lot of personal documents and family photos as well as suffering buckets of stress. Recommend you read it if you haven’t already.

The issue basically started when someone hacked his Amazon account then used some credit card info to bluff their way into his Apple account via a poor call centre agent. From there, they were able to remotely delete all of his Apple devices and destroy a lot of data in the process.

As we store more and more data in the cloud, the risk of having your account hacked is growing – both in likelihood of it happening as well as the risk of what you might lose.

I’ve followed the advice of activating two-factor authentication on a couple of my accounts – Facebook and Google to start – and will be looking into how I can secure other important accounts. It’s a small amount of extra hassle but totally worth it for the extra security.

Personally, I’m also backing up my photos in two places (a RAID-powered home network drive and also a USB drive in a separate location).

It’s time to take a look at your data and see whether you’re trusting it to one place, and think about making that more redundant and more secure.

First flower

by Phil on August 3, 2012



First flower, originally uploaded by Phil Sheard.

I’ve been off work this week and so I bought these flowers to freshen the flat up a little.

After 3 days only the one has flowered – maybe now that the others have seen it’s safe they’ll take inspiration and join in.

Don’t worry, I’ll be back to rambling on about social media soon…