How to find your power users and super users: strong passwords
If you’re looking to identify people who use your webservice who could be a poweruser, how about you run a search against passwords looking for strong passwords.
Obviously, you shouldn’t look at the password itself and instead use an algorythm that can detect these combinations of letters, numbers and special characters.
If you find any that match, and you have the appropriate permissions given by the customers to contact them for marketing reasons, you might have found some of your most enthusiastic and clued-up customers.
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Interesting idea but there are very few cases when a web service should store a customer’s password in clear text. It’s safer to store a (salted) hash of the password.