Icesave’s website – An exercise in simple and confident branding
by Phil on May 17, 2008
Amid the credit crunch coverage there is plenty of chatter about savings accounts at the moment. Stocks and shares seem to have lost a little, to the benefit of these trusty and reliable money-makers. Also, according to a Motley Fool savings article, it’s an low-risk route to cash flow for the banks.
Icesave, the Icelandic bank, has a wonderful website that positions it far and away from the global monoliths that we are concerned are eating our cash.
The site is bright and simple, and is incredibly focussed when it comes to product information: there is a fixed savings account, a flexible savings account, and an ISA. That’s it. Each product is explained simply, with tables explaining interest rates (no small feat – I struggle to find my current rate from the Alliance and Leicester site). I’d have absolute confidence in putting my money into their system and I trust that I’ll get what I’ve read.
Good job Icesave, a refreshing change for a bank’s website.
First in an occasional series of website mini-reviews
2 comments
Nice writing style. I will come back to read more posts from you.
Susan Kishner
by Susan Kishner on May 17, 2008 at 3:40 pm. #
This has given me a new direction to think about as I would not have thought about it myself, although im not convinced its the best approach ……
by Alliance And Leicester Credit Crunch on June 17, 2008 at 3:28 pm. #